What Is the Name of an Art Work Search Engine

With companies racing to develop Shazam for art, nosotros see what instant-identification apps actually add to your experience in museums and galleries.

Jelena Cohen using the Magnus app on her iPhone to scan paintings at the Parrish Art Museum in Water Mill, N.Y.

Credit... Vincent Tullo for The New York Times

At the Betty Cuningham gallery on the Lower East Side recently, I noticed an arresting painting: It showed a nude woman curled against a window, asleep, with the old New Yorker Hotel and Empire State Building in view and a fish to a higher place her, hanging or floating. I opened a smartphone app called Magnus, snapped a quick picture, and clicked "Use." Seconds afterwards, I got that addictive, satisfying click. The app had found a friction match.

The painting was by Philip Pearlstein, according to the app, known for reinvigorating the tradition of realist figure painting . It was titled "Model With Empire Land Building." dated 1992, measured 72 inches past 60 inches, and was for sale for $300,000. In 2010, it had sold for $170,500 at Sotheby's in New York, the app told me. Magnus then slotted this information into a folder marked "My Art" for digital safekeeping — and futurity looking.

Magnus is office of a wave of smartphone apps trying to catalog the physical world equally a style of providing instantaneous information almost songs or dress or plants or paintings. Outset came Shazam, an app that allows users to tape a few seconds of a song and instantly identifies it. Shazam'due south wild success — it boasts more than a billion downloads and twenty million uses daily, and was purchased by Apple tree for a reported $400 one thousand thousand last year — has spawned countless imitations. At that place is Shazam for plants or Shazam for clothes and now, Shazam, for art.

The art-oriented apps harness prototype recognition engineering, each with a particular twist. Magnus has built a database of more than than 10 one thousand thousand images of art, mostly crowdsourced, and aims to aid prospective fine art buyers navigate the notoriously information-lite arena of galleries and fairs.

Other apps are geared toward museumgoers: Smartify, for instance, takes an educational approach, teaming up with museums and sometimes galleries to upload digitized versions of their collections, wall texts, and information almost artists. Google Lens — Google's advanced paradigm recognition engineering — is making new forays into the fine art earth. In June, Google Lens appear a partnership with the de Immature Museum in San Francisco to show parts of the museum'southward collection. In July, Google began collaborating with Wescover, a platform oriented toward pattern objects, public and local art, furniture, and craft — enabling y'all to larn the name of that bearding painting in your WeWork space or coffee shop .

Image

Credit... Helen Frankenthaler Foundation, Inc./Artists Rights Society (ARS), New York; Vincent Tullo for The New York Times

At that place are some barriers particular to creating a Shazam for art. Magnus Resch, founder of the Magnus app , laid out one: "There is a lot more than fine art in the world than there are songs." Cataloging private artworks based in unique locations is far more hard.

Copyright police force also poses challenges. The reproduction of artwork tin be a violation of the owner'southward copyright. Magnus contends that because the images are created and shared by users, the app is protected past the Digital Millennial Copyright Act. Galleries and competitors, Mr. Resch said, complained nearly the uploading of images and data to the app; in 2016, it was removed from the Apple tree Store for five months, only Apple ultimately reinstated Magnus after some disputed content was removed.

Another effect is that image recognition technology yet oft lags when it comes to identifying 3D objects; even a well-known sculpture can baffle apps with its angles, resulting in the deflating, endless spin of engineering science that'southward "thinking" advertizing infinitum.

And then in that location is a more salient question for these platforms: What data tin an app provide that will enhance the user'south experience of looking at art? What can a Shazam for fine art really add?

Mr. Resch's answer is simple: transparency. Galleries rarely post prices and oft don't provide basic wall text, and then one often has to ask for the title or even the creative person'southward proper noun.

Jelena Cohen, a brand manager for Colgate-Palmolive, bought her start artwork, a photograph, at Frieze afterward using Magnus. Before trying the app, she said, the lack of information was a barrier. "I used to go to these fine art fairs, and I felt embarrassed or shy, because cypher'southward listed," Ms. Cohen said. "I loved that the app could scan a piece and give you lot the exact history of information technology, when information technology was last sold, and the price it was sold for. That helped me negotiate."

Magnus doesn't requite you lot an fine art history lesson, or even much of a bones summary virtually a work; similar Shazam, information technology'southward a piffling blip of information in the night. Smartify, on the other hand, wants to app-ify what was one time the purview of an sound guide. Concord it up to a Gustave Caillebotte still life, as I did, and the app provides data that'south already bachelor on the wall, including the hazard to click-to-learn-more. Part of the app's mission is ease of use and accessibility. People with visual impairments can utilize Smartify with their phones' native audio settings and the app is working to integrate audio. The app is elegant and straightforward, and the source is more often than not cited and fact-checked.

Image

Credit... Vincent Tullo for The New York Times

Epitome

Credit... Helen Frankenthaler Foundation, Inc./Artists Rights Society (ARS), New York; Vincent Tullo for The New York Times

Smartify'southward major limitation is that because the app teams up straight with museums, it only works well in a few places. London'south National Gallery, where I tested it, was one of them; it didn't miss a single painting in the permanent collection. Simply at the Met, where Smartify has uploaded a limited set of images, I spent a frustrating afternoon waving the app at paintings equally it failed to return even facts that I could read in the wall texts.

It'south telling, perhaps, that fifty-fifty every bit these apps build out their databases, some museums themselves are starting to shy abroad from apps birthday. The Metropolitan Museum, which rolled out its own app with fanfare in 2014, shuttered it last twelvemonth.

"While the app was doing a lot of things well, we wanted to create something more seamless," said Sofie Andersen, the interim principal digital officeholder at the Met. This translates into content that loads directly in your phone browser as a website, no download required. Similarly, the Jewish Museum introduced a new set of audio tours in July, all on a web-based interface.

"A few years agone, in that location was an app craze, and at present anybody's entering this post-app phase in the museum manufacture," said JiaJia Fei , manager of digital for the Jewish Museum. She noted that the vast majority of apps that people download sit unused on their phones. "You just stop upwardly using your electronic mail and Instagram."

Later on a few weeks of trying out apps-for-fine art in museums and galleries, on street corners and in the occasional coffee shop, I found that they did non increment the quality of my visual encounters. Although the caliber of information in Smartify is quite high when it works — I was able to learn more about specific figures in J.Grand.W. Turner's "Ulysses Deriding Polyphemus" — the uncomplicated act of raising my telephone to have a film transformed a vibrant concrete painting into a flattened reproduction. The extra data wasn't worth mediating my museum experience through a screen.

And phones are already everywhere in museums, transforming a visit into cataloging equally we become. Ms. Fei referred to this as "screen suck," and it'southward one reason sound is the preferred medium for the Jewish Museum. Like Shazam itself, the apps are all-time used for quick answers — a lifeline in a contextless gallery. What is that? How much does it cost? Who fabricated it? (Here, Magnus is the leader.)

The Shazamification of art is a product of a time in which data overpowers the naked middle. But the app shouldn't be our sole guide through the visual globe. Walking around the New Museum with the Magnus app, I found myself breezing past paintings, not looking too difficult at details considering the camera was looking for me, and the app knew much more than I did. There was that fiddling addictive, satisfying click of recognition. It was hard to finish.


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Source: https://www.nytimes.com/2019/09/11/arts/design/smartphone-art-app.html

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